YES Rentals: 6.79× more AI citations between two dated snapshots.
On-site SEO for a New Zealand car rental business, documented alongside dated snapshots of its presence in AI search.
PROJECT-REPORTED · CAR RENTAL · NEW ZEALAND · ON-SITE SEO + AI VISIBILITY
YES Rentals is a New Zealand car rental business. On-site SEO work was documented alongside dated snapshots of its presence in AI search. Between 17 Jul 2026 and 2 Sep 2026, AI citations moved from 47 to 319, brand mentions from 25 to 198 and cited pages from 26 to 198.
6.79×
AI citations, 47 → 319 (calculated ratio)
7.92×
Brand mentions, 25 → 198 (calculated ratio)
7.62×
Cited pages, 26 → 198 (calculated ratio)
47 days
between the two dated snapshots
17 Jul 2026
Starting snapshot
AI citations counted before the comparison.
47
During
On-site SEO
Work on the rental business’s own website.
1
2 Sep 2026
AI citations
Brand mentions 25 → 198, cited pages 26 → 198.
319
What the numbers show
Between two dated snapshots, AI citations moved from 47 to 319.
AI citations grew 6.79×
319
AI citations on 2 Sep 2026
Snapshot counts, not monthly totals. 6.79× is calculated as 319 ÷ 47.
Where we started
The starting snapshot on 17 Jul 2026 recorded 47 AI citations, 25 brand mentions and 26 cited pages.
What we changed
We ran one layer of work. They are the same layers we build for every client.
- The on-site layerOn-site SEO for the rental business’s own website, documented alongside dated snapshots of its presence in AI search.
What happened
Every measure rose between snapshots
198
brand mentions and cited pages on 2 Sep 2026
Brand mentions 25 → 198 (7.92×); cited pages 26 → 198 (7.62×), both calculated.
| Measure | 17 Jul 2026 | 2 Sep 2026 | Change (calculated) |
|---|---|---|---|
| AI citations | 47 | 319 | 6.79× |
| Brand mentions | 25 | 198 | 7.92× |
| Cited pages | 26 | 198 | 7.62× |
How we measured this, and how to read it
Instrument.
Two dated snapshots, 17 Jul 2026 and 2 Sep 2026, counting AI citations, brand mentions and cited pages.
What is excluded.
Snapshot counts, not monthly totals. They don’t measure recommendation rate, visits or inquiries. The source doesn’t identify the tool, platforms or question set, or show that SEO alone caused the change.
The measurement setup behind every figure on this page
2
dated snapshots: 17 Jul and 2 Sep 2026
3
measures: AI citations, brand mentions, cited pages
47
days between the two snapshots
NZ
car rental market
Snapshot counts, not monthly totals. They don’t measure recommendation rate, visits or inquiries. The source doesn’t identify the tool, platforms or question set, or show that SEO alone caused the change.
What these counts are.
Snapshot counts, not monthly totals. They don’t measure recommendation rate, visits or inquiries.
What the source doesn’t say.
The source doesn’t identify the tool, platforms or question set, or show that SEO alone caused the change.
Questions buyers ask us about this
How long until we see the first signal?
Technical changes such as crawler access and structured data can be picked up within weeks. Content and outside mentions take longer, because an engine has to find and read them first. We agree the review points before work begins.
How do you know a lead came from AI?
We look in three places: analytics, where assistants such as chatgpt.com and perplexity.ai appear as traffic sources; the inquiry form, where we ask how people found you; and the first call, where buyers often name the question they asked.
What exactly is the KPI?
Visibility on an agreed set of buyer questions: the share of AI answers to those questions that name your brand. The question set is agreed before the work starts and kept stable, because changing the questions moves the number without changing what the engines say.
Do you guarantee results?
No. AI platforms make their own decisions, and answers vary by prompt, context and time. We show your baseline first, keep the question set stable, document what we observe and review the numbers with you every month.
Will our results look like these?
Not necessarily. Each figure here comes from one project, with its own market, starting point, scope and measurement period. It shows what the work involved, not a forecast for your business.
AI VISIBILITY REVIEW
Find out what AI says about you before your buyers do.
Send your website and priority markets. We agree the buyer questions, record where your brand appears today and show which sources the answers use.