Map the buying committee’s questions
Organize technical, procurement and business questions, then connect each decision to a useful page and approved evidence.
Read the guideGEO for B2B SaaS
B2B GEO for AI search visibility.
Connect complex product expertise with the workflow, integration and commercial questions buyers ask across AI search.
Illustrative deliverable
A customer-support platform · Content brief excerpt
The customer’s question
“Which support platform fits a small team with several product lines?”
- Explain the workflow
- Separate queues, shared reporting and agent permissions.
- Check the dependencies
- CRM integration, migration steps and plan-specific limits.
- Support the evaluation
- Link to product documentation and an approved demonstration.
Proposed page
A multi-product support guide with a relevant demo request.
What your customers ask.
These examples show where research can begin. We build the working question set around your actual customers, offer and markets.
- “Which customer-support platform fits a small team handling several product lines?”
- “Will this software integrate with our CRM, and what does migration involve?”
- “How do these platforms compare on permissions, pricing and implementation support?”
Plan the B2B answer before adding pages.
Build content the buyer can check
Match product and service claims with sources, limits and accountable reviewers before publishing more pages.
Read the guideWhat your team receives.
Research becomes a working document, a draft to review or an action with a clear owner. Your proposal confirms which pages, markets and channels we cover.
- A buying-committee question map
- Use product knowledge and available sales conversations to separate workflow, technical and commercial questions. Assign each question to a useful page and the evidence needed to answer it.
- Your handoffA question map by buyer role, evaluation stage and destination page.
- Content for a considered shortlist
- Develop agreed use-case, integration, comparison and FAQ content with your experts. Explain supported functionality, dependencies and trade-offs with links to approved evidence.
- Your handoffContent briefs and agreed drafts with product-owner review notes.
- An evaluation visibility baseline
- Review category, alternative and integration answers. Compare how your product and 3–5 relevant competitors appear, which pages are cited and where descriptions misstate functionality.
- Your handoffAn answer-and-source register with comparison criteria and a gap backlog.
- An accessible route to product evidence
- Review crawlability, internal links and the connection between public documentation, product pages and demo routes. Prioritise the technical issues that make useful evidence hard to reach.
- Your handoffRecommendations for your web team, with affected URLs and review priorities.
A clear start. A steady working rhythm.
The first month establishes the research, evidence and review process. Ongoing delivery begins on the schedule agreed in your proposal.
Your first month
- 1
Agree the questions and access
Choose priority audiences, markets and customer actions. Confirm the product facts, review owners and data we can use.
- 2
Document the starting point
Review the agreed AI answers, their sources and 3–5 relevant competitors. Check website foundations and prioritise the first content gaps.
- 3
Review a focused content pilot
Pilot a use-case or comparison page around a priority segment. Product and sales reviewers confirm the claims, decision criteria and route to a demo.
Once the programme is running
Extend the evaluation content, refresh integration and alternative pages, follow competitor changes and review relevant inquiries against your qualification criteria.
- Weekly working meetings to unblock drafts, reviews and publishing.
- A shared record of content, community work, supplied-video publishing and open actions within the agreed scope.
- A monthly written review of delivery, visibility observations and the next priorities.
The shared monthly scope applies to the engagement. It is not multiplied by each market, use case or location, and the first-month scope is agreed separately.
Who does what.
Sementa prepares the work
We research questions, record the baseline, prepare agreed content and recommend technical changes. We keep the briefs, source notes and delivery register available for review.
Community work follows each platform’s rules and discloses brand relationships. Agreed YouTube work covers publishing and metadata; your team supplies final videos and thumbnails.
Your team supplies the source of truth
- Current product documentation, integrations, plan limits and security claims.
- Recurring sales questions and approved demonstrations or customer evidence.
- Product reviewers, a publishing owner and available demo or CRM reporting.
Your team approves business claims, publishes website content and implements technical fixes.
Measure visibility and the next step.
An AI mention, a cited link and a customer action are different signals. We report them separately, using the data available.
- Presence in buying questions
- Track sampled mentions and citations across agreed question groups. Keep branded lookups separate from broader category research and record the conditions of each review.
- Evidence and product accuracy
- Check whether answers reflect current integrations, plan limits and implementation requirements. Record content changes and unresolved claims for the appropriate product owner to review.
- Qualified conversations
- Review identifiable referrals, relevant demo requests and available CRM context against an agreed qualification definition. Treat pipeline association as context, with sales-cycle and attribution limits explained.
AI answers change across tools, prompts, locations and time. Referrals do not capture every AI-assisted visit, and visibility alone does not establish a sale. We agree the baseline and measurement limits before work begins.
See the work behind the proposal.
Explore an illustrative visibility audit: the questions, source records, content gaps and next actions a team can review. The sample demonstrates a deliverable, not a client outcome.
Open the sample auditInside a 90-day GEO program
Follow the work from buyer-question research to approved comparison content and a clear demo journey. See the handoffs, review points, and measurement definitions that keep an engagement moving.
Read the industry caseA good fit when...
- Your buyers need to assess workflow fit, integrations and commercial terms before requesting a demo or starting a trial.
- Product and sales experts can review claims and provide approved documentation or customer evidence.
- You can identify what makes an inquiry qualified and share relevant website or CRM observations.
Before we start.
Which pages should we start with?
We look for recurring buying questions where the current answer is missing or hard to verify. Depending on your product, that may be a workflow page, an integration explanation or a comparison. The first pilot is selected around a priority segment and the product evidence your team can approve.
Can GEO content support several people in the buying decision?
Yes. We map the questions of users, technical reviewers and budget owners, then group related questions into useful pages. A separate page is appropriate when the intent and answer differ meaningfully; we do not create a page for every role combination.
Can you create comparison pages without customer case studies?
We can use verified product documentation, approved demonstrations and current commercial terms. Comparisons state their criteria and limits. Customer outcomes, security certifications and performance claims need evidence from your team before they can appear.
How is the SaaS scope agreed?
We confirm priority segments, buying questions, product review owners and the available measurement data in your proposal. That defines the content and audit focus within the shared GEO service, including the separate first-month scope. No fixed demo volume or pipeline outcome is promised.
How do you account for a long sales cycle?
We distinguish visible referrals, qualified inquiries and later opportunities in your available CRM data. A prospect may encounter several channels before buying. Reports explain that context rather than assigning an entire deal to an AI mention or a single page visit.
Let’s map your next opportunity.
Share your website, priority market and the customer action that matters to you. We’ll build a scope around them.