Understand the foundations
What does GEO change for our team?
Define the work and connect it to the search foundations you already use.
Insights
GEO Strategy and AI Search Visibility Insights
Practical research and guidance for improving how brands are understood in AI search.
Start with the question you need to answer.
Five reading paths connect the strategy to the checks, evidence, and decisions behind it.
Make pages discoverable
Can search systems reach the right pages?
Check crawler access, indexing signals, canonical URLs, and your published sitemap.
Publish useful evidence
What can a buyer learn and verify here?
Build around buyer decisions, original findings, sources, and clearly stated limits.
Measure what changed
Are we seeing mentions, visits, or qualified inquiries?
Keep each signal separate and record the sample, period, and method behind the report.
Choose the right support
What should we ask an agency to deliver?
Compare scope, evidence, responsibilities, and fit before committing to a program.
All insights
Practical thinking for your next decision
26 ARTICLES
01Content & conversion
How to Explain Your Scope of Services on a B2B Website
Explain what your B2B service includes, excludes, and requires from clients, with a worked GEO scope example and checks for consistent proposals.
02Content & conversion
Website Messaging for B2B Services: Make Buyer Fit Clear
Make buyer fit clear with practical website messaging, a worked example, and evidence on what B2B buyers need before contacting sales.
03GEO audit
A GEO Audit Checklist for Evidence-Led Findings
Use a GEO audit checklist to define the sample, review answers and sources, inspect relevant pages, and turn documented findings into a prioritized plan.
04GEO planning
A GEO Checklist for Starting with the Right Inputs
Use this GEO checklist to organize buyer questions, page ownership, evidence, access, and measurement before starting an audit or optimization project.
05Measurement
A GEO Reporting Template That Connects Work, Visibility and Inquiries
Build a monthly GEO report with a stable question sample, clear denominators, identifiable referrals, deduplicated inquiries and an action log. Includes a worked example.
06Technical GEO
AI Crawler Access: A Release Checklist for Search-Ready Pages
Check AI crawler access in the right order: page responses, bot policies, indexability, sitemap discovery and release evidence. Includes a reusable verification record.
07Measurement
AI Visibility Tracking with Clear Definitions
Set up AI visibility tracking with defined questions, sampling notes, and separate mention, citation, referral, and inquiry metrics for clearer reviews.
08Content strategy
Build a GEO Content Strategy Around Buyer Decisions
Plan a GEO content strategy around buyer questions and evidence. Assign topics to useful pages, improve existing content, and define a review process.
09GEO planning
Build a GEO Roadmap with Clear Dependencies
Build a GEO roadmap around evidence, page priorities, implementation owners, and review points. Separate delivery milestones from uncertain visibility outcomes.
10Content strategy
Build GEO Content That Readers Can Check
Improve GEO content by matching claims to sources, explaining limitations, and adding useful business detail. Review evidence before publishing new pages.
11Content strategy
First-Party Research for GEO: Publish Evidence Readers Can Inspect
Create useful first-party GEO research with a defined question, reproducible sample, claim register and publication method. Includes a clearly hypothetical worked example.
12Choosing a service
GEO Audit or Ongoing Optimization?
Compare a GEO audit with ongoing optimization by inputs, deliverables, responsibilities, and review needs. Choose a scope that fits your team’s readiness.
13GEO planning
GEO Mistakes to Check Before Expanding Your Plan
Review common GEO planning mistakes, including unsupported claims, duplicate page intents, and mixed metrics. Use evidence to decide what to correct first.
14GEO strategy
GEO Strategy: Choose the Buyer Decisions to Support
Choose GEO priorities by buyer decisions, evidence and team capacity. Includes a worked priority record, deferred work and clear review triggers.
15Choosing a service
How to Choose the Best GEO Agency for Your Business
Compare the published services of Discovered Labs, iPullRank and Sementa, then evaluate audience fit, deliverables, evidence and implementation responsibilities.
16Choosing a service
How to Read GEO Case Studies
Assess GEO case studies by baseline, scope, dates, measurement, and attribution limits. Distinguish documented observations from unsupported result claims.
17Brand foundations
Keep Brand Information Consistent Across Your Sources
Review brand entity consistency across your website and controlled profiles. Check names, service facts, evidence, and ownership before planning changes.
18B2B GEO
Map B2B Buyer Questions Before Creating More Pages
Map B2B buyer questions across technical review, procurement, and business fit. Connect each question to a useful page, approved evidence, and a next step.
19Technical GEO
Technical GEO Checks for Accessible and Consistent Pages
Review technical GEO basics: accessible content, clear links, indexing settings, and structured data that matches the page. Separate checks from outcomes.
20Measurement
Track AI Citations at the Source URL Level
Learn how to record AI citations by source URL, verify what a cited page supports, and separate citation observations from referral traffic and inquiries.
21Choosing a service
What Determines the Cost of a GEO Project?
Understand the factors behind GEO cost, from audit scope to content and implementation work. Compare proposals by deliverables without assuming a fixed price.
22GEO foundations
What Is Generative Engine Optimization?
Learn what generative engine optimization means, how it relates to AI search visibility, and which content, evidence, and measurement tasks to consider.
23Content & conversion
B2B Service Page Checklist: What Buyers Need to Decide
Review your B2B service page with a practical checklist, a worked copy example, and clear checks for scope, evidence, pricing and inquiries.
24GEO foundations
GEO vs SEO: What Changes and What Stays Useful?
Compare GEO and SEO by goals, content, evidence, and measurement. See where the work overlaps and how to plan priorities without abandoning useful SEO.
25GEO research
How we research a useful GEO competitor
A practical research framework for choosing relevant competitors, separating AI visibility from traffic, and turning cited sources into content priorities.
26Measurement
Measure AI Search Leads from Visit to Sales Review
Track identifiable AI referrals, remove duplicate inquiries and define qualified leads with sales. Includes a worked attribution example.
Questions before you start
Where should we start if our website is not appearing in search?
Start with discovery and indexing checks: confirm important pages return successfully, review robots and noindex rules, inspect canonical URLs, and verify the sitemap. Check the actual indexing status in your search engine webmaster tools before expanding the content plan.
Work through the technical checksWill a sitemap or llms.txt guarantee that an AI answer cites us?
No. Treat discovery files as supporting documentation, not a promise of inclusion. An accessible page still needs useful information and evidence. Track whether a system actually retrieves or cites the page instead of treating the presence of a file as a result.
Understand crawler accessWhat makes an article useful evidence rather than another opinion?
State a specific claim, link its source, and show the date, sample, and method where relevant. For your own research, explain how the findings were collected and what they cannot establish. Keep third-party results separate from your own outcomes.
Plan research readers can checkHow should we report GEO progress?
Report completed work, sampled AI mentions, cited URLs, referral visits, and qualified inquiries as separate measures. Preserve the question set, platform, observation date, and attribution rules so the next review can make a fair comparison. Note missing data and changes in the method.
Use the reporting templateHow should we use case studies when choosing an agency?
Check who delivered the work, which dates and baselines support each metric, and whether the source describes the measurement method. A third-party case analysis or an illustrative delivery plan can help you assess an approach, but it is not proof of Sementa client results or a forecast for your business.
Read case studies criticallyWhat should your business do next?
Share your website and goals. We can turn the right ideas into a focused scope of work.