Our approach
A plan you can follow.
Understand the starting point, agree on the work and review what changes with the people responsible for delivery.
How an engagement works
From a buyer question to a repeatable plan.
Each stage creates a concrete output, so the work stays visible and decisions keep moving.
Agree on the question.
Start with your product, target market and the decisions your customers need to make. Agree on scope, access and responsibilities before collecting answers.
What you receive: An agreed brief and a prioritised buyer-question set.
Document the starting point.
Review selected AI answers, their cited sources, relevant competitors and your existing pages. Record the platforms, language, date and question set so later observations have context.
What you receive: An evidence log, question-to-page map and prioritised recommendations.
Pilot before scaling.
Use the separately scoped first month to align on tone, evidence and review standards. Your team checks business claims and approves material before publication.
What you receive: An initial content pilot and an agreed ongoing delivery plan.
Deliver, review and refine.
Keep decisions moving in weekly working meetings. The monthly written review records completed work, visibility observations and the next priorities.
What you receive: A delivery register, monthly review and updated working priorities.
Keep the measures distinct.
A brand mention, a cited link, a website visit and a qualified inquiry describe different things. We compare observations within the agreed question set and record what can and cannot be attributed to the work.
AI answers vary. A favourable screenshot does not establish a stable result, and a change in inquiries does not by itself prove causation.
Read how to measure AI search leads
- Brand mention
- Your brand appears in an AI answer.
- Cited link
- A page is named as a source.
- Website visit
- A session reaches your website.
- Qualified inquiry
- A relevant buyer starts a conversation.
Know who owns each step.
Clear ownership keeps research accurate, approvals moving and implementation connected to the plan.
Sementa handles
- Buyer and competitor research
- Content and agreed community work
- Technical recommendations
- Weekly coordination and monthly review
Your team provides
- Subject expertise and product context
- Review and approval of business claims
- Website publishing and technical implementation
- Final YouTube videos and artwork
The proposal confirms the first month, ongoing scope, commercial terms and any product access. Explore the GEO delivery plan or use our service-page checklist to prepare your brief.