GEO for B2C Apps

Help people find your app.

Turn everyday questions into AI discovery, useful comparisons and a clearer path to trial.

A woman discussing ideas with colleagues around a meeting table

Your monthly delivery.

Ongoing GEO
Topic groups
30
Articles
30
Reddit comments
20
YouTube publications
10

Shared engagement scope. First month agreed separately; your team supplies final videos.

View delivery details

One question. A reason to choose you.

See how an app question becomes a useful page.

Language-learning app / illustrative brief

“Which app helps me practise Spanish during a short commute?”

  • Short daily sessions
  • Verified offline access
  • Clear free-plan limits

A commute-focused use-case page → relevant trial

What lands with your team.

Clear outputs, reviewable facts and an owner for every action.

Question map

Priority use cases, buyer questions and product facts.

Scope & handoff

Research the routines, problems and alternatives behind an app search. Group questions by use case, language and market, then connect them with features your product can demonstrate.

Your handoff: A prioritised question map with intent, target page and supporting product facts.

Content ready for review

Use-case pages, comparisons and FAQs with fact-check notes.

Scope & handoff

Develop agreed use-case pages, feature comparisons and FAQs. Each brief records the reader’s question, approved feature facts, plan limits and the next step toward a trial.

Your handoff: Content briefs and agreed article drafts, with fact-check notes and suggested links.

Visibility baseline

Dated AI answers, cited sources and competitor gaps.

Scope & handoff

Review whether sampled answers mention your app, describe it correctly and cite a useful source. Compare 3-5 relevant alternatives and flag missing, outdated or conflicting information.

Your handoff: A dated answer-and-source register, competitor notes and a prioritised action list.

A clearer trial journey

Page access, internal links and app store recommendations.

Scope & handoff

Review page access, internal links and the route into your product or app store. Identify where useful answers stop short of explaining device support, trial terms or the next action.

Your handoff: Technical and conversion-path recommendations for your website owner.

Open the sample audit
Colleagues exchanging ideas around a meeting table

A focused start. A repeatable rhythm.

Bring your product knowledge. We bring the research, content and a clear plan for what comes next.

Explore how we work

First month

3-5relevant competitors
reviewed alongside your app
  1. Define the questions

    Agree the use case, market and product facts.

  2. Build the baseline

    Record AI answers, cited sources and content gaps.

  3. Review a content pilot

    Check a priority page before publication.

Ongoing collaboration

Weekly
Working meeting
Monthly
Written review & next priorities

We prepare. Research, content, community work and technical recommendations.

You approve. Product facts, website publishing, final videos and technical fixes.

What we need from you
  • Current feature, device, language and subscription information.
  • Product access or approved demonstrations, plus common support questions.
  • A website publishing owner and available trial or activation reports.

Community contributions follow platform rules and disclose brand relationships. Your proposal confirms the scope and start of monthly delivery.

90-day GEO program

From discovery to a decision.

A clear sequence of research, publishing and review, with your app’s trial and activation goals in view.

A focused delivery plan
90 days
From discovery to the next set of priorities
Research, publish, refine
3 phases
Clear work and handoffs at each stage
A shared view of progress
1 scorecard
Delivery, visibility and conversion signals

See the work, the responsibilities and the measurement plan.

Explore the program

Track the signals that matter.

Visibility, product accuracy and customer actions, reported separately.

Visibility
Mentions + citations
A stable question set, tracked by tool, market and date.
Accuracy
Verified product facts
Features, devices and trial terms checked against your sources.
Acquisition
Visits → trials → activation
Observable referrals and product actions, with attribution gaps recorded.

AI answers vary. Referrals capture only part of the journey. A mention is not an install or a sale.

A good fit when...

  • Your app solves a clear consumer problem.
  • Your team can verify features and trial terms.
  • You have a publishing owner and product data.

Before we start.

What do you actually check in an AI visibility audit?

For the agreed questions, we record the tool, market, language and date; whether your app appears; whether its description is accurate; and which sources the answer cites. We compare those sources with your product pages and relevant alternatives. The output is a set of observations and actions, rather than a single unexplained visibility score.

Does this include app store optimisation or paid acquisition?

This focus applies the GEO service to the questions people ask before choosing an app. It covers the research, content and visibility work agreed in your proposal. App store listing optimisation and paid acquisition are separate activities and are not included by default.

What if users discover us on the web but install through an app store?

We agree on the events and referral data your team can actually observe. Web visits, store visits, installs and activation are different steps; some cannot be connected reliably. Reports keep those limits visible and do not present AI mentions as installs.

Can we focus on one use case or launch market first?

Yes. We can scope the initial question set and content pilot around a priority use case, language and market. The proposal confirms that focus, first-month deliverables and ongoing cadence; the shared GEO monthly quantities are not an extra allocation for each use case.

When will we have work to review, and when should results appear?

The first month is scoped around research, a starting audit and content pilots. We agree review dates and required product access before kickoff. Visibility and trial outcomes may take longer and vary by app, market and platform; we report the work delivered separately from any change in those outcomes.

How do you keep app information current?

Your team shares important feature, pricing and availability changes. We use that record to prioritise updates to the agreed content and to review sampled answers for outdated descriptions. Publishing website changes stays with your team, and third-party answers cannot be edited directly.

Your app’s next opportunity.

Bring your website, priority market and target customer action.