US home & renovation brand: AI visibility from ~2% to 47% across 200+ commercial prompt clusters.
Product details were locked in images and policies were unclear. A year of GEO work made the catalogue readable, specific and trusted.
PROJECT-REPORTED · B2C HOME & RENOVATION · US MARKET · 12 MONTHS
Product details were embedded in images, shipping and returns were unclear, and the site had few backlinks. Over twelve months, we made product information readable and specific, clarified shipping and return policies and strengthened the backlink profile. Project-reported AI visibility across more than 200 commercial prompt clusters moved from about 2% at the starting point to 47% after twelve months.
~2% → 47%
reported AI visibility, starting point to month 12
200+
commercial prompt clusters covered
3
workstreams: product detail, policies, backlinks
12 months
of continuous GEO work
Before
Details locked in images
Unclear shipping and returns, few backlinks.
~2%
During · 12 months
Three workstreams
Readable product detail, clear policies, stronger backlinks.
3
After
Reported AI visibility
Across 200+ commercial prompt clusters.
47%
What the numbers show
Across 200+ commercial prompt clusters, reported AI visibility moved from about 2% to 47% in twelve months.
Each square is one in a hundred commercial prompt clusters.
From near-invisible to almost half
47%
reported AI visibility after 12 months
Project-reported visibility across 200+ commercial prompt clusters. Full sampling method not supplied.
Where we started
Product details were embedded in images, shipping and returns were unclear, and the site had few backlinks.
What we changed
We ran 3 layers of work. They are the same layers we build for every client.
- The product layerMoved product details out of images and into readable, specific text that buyers and AI systems can parse.
- The policy layerClarified shipping and return policies, the questions that come right before a purchase.
- The authority layerStrengthened a backlink profile that had been thin.
| Measure | Starting point | After 12 months | Scope |
|---|---|---|---|
| Reported AI visibility | ~2% | 47% | 200+ commercial prompt clusters |
How we measured this, and how to read it
Instrument.
Project-reported AI visibility across more than 200 commercial prompt clusters, from the starting point to month 12.
What is excluded.
Visibility is distinct from recommendation rate, traffic and sales. The full sampling method was not supplied.
The measurement setup behind every figure on this page
200+
commercial prompt clusters in the visibility sample
12
months from starting point to result
1
headline measure: share of prompt clusters with visibility
US
home & renovation market, client anonymized
Project-reported visibility across more than 200 commercial prompt clusters, from the starting point to month 12. The full sampling method was not supplied. Visibility is distinct from recommendation rate, traffic and sales.
What visibility means here.
Visibility is distinct from recommendation rate, traffic and sales. The full sampling method was not supplied.
What these figures do not show.
They do not establish closed revenue, a guaranteed outcome or the contribution of any single tactic. AI platforms decide their own answers, and results vary by prompt, context and time.
Questions buyers ask us about this
How long until we see the first signal?
Technical changes such as crawler access and structured data can be picked up within weeks. Content and outside mentions take longer, because an engine has to find and read them first. We agree the review points before work begins.
How do you know a lead came from AI?
We look in three places: analytics, where assistants such as chatgpt.com and perplexity.ai appear as traffic sources; the inquiry form, where we ask how people found you; and the first call, where buyers often name the question they asked.
What exactly is the KPI?
Visibility on an agreed set of buyer questions: the share of AI answers to those questions that name your brand. The question set is agreed before the work starts and kept stable, because changing the questions moves the number without changing what the engines say.
Do you guarantee results?
No. AI platforms make their own decisions, and answers vary by prompt, context and time. We show your baseline first, keep the question set stable, document what we observe and review the numbers with you every month.
Will our results look like these?
Not necessarily. Each figure here comes from one project, with its own market, starting point, scope and measurement period. It shows what the work involved, not a forecast for your business.
AI VISIBILITY REVIEW
Find out what AI says about you before your buyers do.
Send your website and priority markets. We agree the buyer questions, record where your brand appears today and show which sources the answers use.