GEO agency · Search & AI visibility

GEO for a more discoverable brand.

Turn your expertise into clearer signals for search and AI. We start with real buyer research, then build useful content and measure what changes.

AI answer · illustration

How should a B2B SaaS team evaluate a GEO partner?

Sources

  1. 1industry-review.com/geo-agencies
  2. 2your-brand.com/guides/choosing-a-partnerCited
  3. 3community-forum.com/thread/geo-vs-seo
The goal: a clear, evidence-backed page that answers can use as a source.

Questions buyers ask AI

  • B2C appsWhich app helps me practise Spanish during a short commute?
  • B2C appsWhich app can help me build a language-learning habit in ten minutes a day?
  • B2C appsHow do these apps compare on offline access, device support and subscription limits?
  • B2C appsCan I try this app before paying, and what happens when the trial ends?
  • B2B SaaSWhich support platform fits a small team with several product lines?
  • B2B SaaSWhich customer-support platform fits a small team handling several product lines?
  • B2B SaaSWill this software integrate with our CRM, and what does migration involve?
  • B2B SaaSHow do these platforms compare on permissions, pricing and implementation support?
  • Multi-location & local servicesWho repairs my washing-machine model in my neighbourhood?
  • Multi-location & local servicesWhich appliance-repair providers serve my neighbourhood and work on my model?
  • Multi-location & local servicesWhich branch offers the service I need, and is it open on weekends?
  • Multi-location & local servicesWhat should I check before booking, including price, availability and customer reviews?
  • DTC & ecommerce brandsWhich backpack fits under an airline seat and holds a work laptop?
  • DTC & ecommerce brandsWhich carry-on backpack fits under an airline seat and holds a work laptop?
  • DTC & ecommerce brandsHow do these products compare on size, materials, compatibility and care?
  • DTC & ecommerce brandsCan this brand ship to my country, and what are the return conditions?

Selected brand experience across our team

Spanning search, community and growth projects.

  • Looki
  • YES Rentals
  • WindGroove
  • Breezary
  • SE@TRUST
  • 50 → 300

    Monthly GEO inquiries

    B2B manufacturing · 3 months

  • ~2% → 47%

    Reported AI visibility

    US home & renovation · 12 months

  • 6.79×

    AI citations vs. starting snapshot

    Car rental · Jul → Sep 2026

  • 401%

    Overall conversions, indexed

    Consumer goods · June = 100%

PROJECT-REPORTED RESULTS FROM PAST TEAM ENGAGEMENTS · CLIENTS ANONYMIZED

How to read each figure

Research behind the work

AI discovery is changing how people find answers.

Published research helps us decide what to measure. These findings are industry context; visibility, website visits, and inquiries still need to be tracked separately for your business.

CLICK RATE ON TRADITIONAL RESULTS

8% vs 15%

Clicks on traditional search results

In Pew Research Center’s March 2025 U.S. browsing panel, visits with a Google AI summary led to a traditional-result click 8% of the time, compared with 15% without one.

900 U.S. adults; 68,879 unique Google searches. Observational findings, not a forecast for your site.

Pew Research Center · July 22, 2025

AI IN ONLINE SHOPPING

38%

Reported using AI for online shopping

In Adobe’s 2025 survey of 5,000 U.S. consumers, 38% reported using generative AI for online shopping.

U.S. consumer survey, published August 2025. This is not a global adoption rate or a B2B buyer estimate.

Adobe · August 21, 2025
Compare GEO agencies and their scope

SEO and GEO, side by side

Search ranks pages. AI answers quote sources.

The two overlap more than they differ: both depend on pages that can be crawled, understood and trusted. GEO adds a new question — when an assistant answers your buyer, does it know you, and does it cite you?

Where buyers see you
SEORanked links on a search results page.GEOInside answers from ChatGPT, Perplexity, Gemini, Google AI Overviews and similar tools.
What success looks like
SEOA ranking position, an impression and a click.GEOYour brand mentioned, described accurately, and your page cited as a source.
What the system reads
SEOYour pages, internal links, backlinks and technical signals.GEOYour pages plus what others say: reviews, comparisons, forums, Reddit threads and videos.
Content that helps
SEOPages matched to a keyword and its search intent.GEODirect answers to specific buyer questions, with evidence, named experts and clear product facts.
How we measure it
SEOIndexing, rankings, impressions and organic sessions.GEOMentions and citations across a fixed question sample — tool, market and date recorded — plus AI referral sessions.
Shared foundation
Crawlable pages, a clear site structure and accurate business information.
Read: GEO vs SEO for B2B teams

Selected results

GEO in practice. Every number with its footnote.

Our team’s GEO experience across manufacturing, consumer goods and home products. Each project used its own measurement scope and period, so we show how to read every figure.

All results on one scale · starting point = 1×

  • AI clicks · Consumer goods2.03×
  • AI impressions · Machinery3×
  • Overall conversions · Consumer goods4.01×
  • Monthly GEO inquiries · Machinery6×
  • AI citations · YES Rentals6.79×
  • Cited pages · YES Rentals7.62×
  • Brand mentions · YES Rentals7.92×
Each value is the reported end figure divided by its own starting figure. Projects use different measures and periods, so the scale compares growth, not absolute size.

YES Rentals · On-site SEO + AI visibility

Search foundations. A clearer AI footprint.

On-site SEO for a New Zealand car rental business, documented alongside dated snapshots of its presence in AI search.

6.79×

AI citations vs. the starting snapshot

Read the case study

47 → 319 · 17 Jul 2026 → 2 Sep 2026

Three measures of AI visibility · dated snapshots

AI citations
4731917 Jul 20262 Sep 2026
Brand mentions
2519817 Jul 20262 Sep 2026
Cited pages
2619817 Jul 20262 Sep 2026

Snapshot counts, not monthly totals. They don’t measure recommendation rate, visits or inquiries. The source doesn’t identify the tool, platforms or question set, or show that SEO alone caused the change.

B2B · Machinery manufacturing · 3 months

From product knowledge to buyer inquiries.

Read the case study

50 → 300

monthly GEO inquiries

  • 50 at the start
  • 250 added by the end
Project details & measurement
The starting point
The website had few useful content assets. Buyers could only access much of the product and capability information after contacting the team.
The work
Bring that information onto crawlable pages, so buyers and AI systems can find and understand the manufacturer’s capabilities earlier in the research process.
How to read the results
Project-reported monthly inquiry endpoints over three months. Inquiries were tracked separately from AI impressions; the figures do not establish closed revenue or the contribution of any single tactic.

B2C · US home & renovation · 12 months

Showing up in the questions that precede a purchase.

Read the case study

Each square is one in a hundred commercial prompt clusters (200+ tracked).

Starting point~2%
After 12 months47%
Project details & measurement
The starting point
Product details were embedded in images, shipping and returns were unclear, and the site had few backlinks.
The work
Make product information readable and specific, clarify shipping and return policies, and strengthen the site’s backlink profile.
How to read the results
Project-reported visibility across more than 200 commercial prompt clusters, from the starting point to month 12. The full sampling method was not supplied. Visibility is distinct from recommendation rate, traffic and sales.

B2C · Consumer goods · June–November

A clearer brand. A stronger path to discovery.

Read the case study
  1. Before · June

    AI crawlers blocked

    Company facts conflicted and structured data was missing.

    100%

  2. During

    Three fixes

    Crawler access, brand facts and structured data.

    3

  3. After · November

    Overall conversions

    AI clicks reached 203% of June.

    401%

Project details & measurement
The starting point
AI crawler access was restricted, company information conflicted across the site, and structured data was missing.
The work
Open access for AI crawlers, reconcile brand information and add structured data so AI systems can read a consistent description of the business.
How to read the results
June is indexed to 100%; November reached 203% for AI clicks and 401% for overall conversion counts. Conversions cover the wider business, not an AI-only conversion rate. The reporting year and absolute counts were not supplied.

6

Looki · Reddit beta recruitment

Finding the people who want to try it.

reported beta sign-ups per Reddit post. Scenario-led Reddit posts connected wearable use cases with an invitation to try the product and share feedback.

Reported result from this campaign — not a forecast for other projects.

SpeakON · Reddit marketing

A product story, in the right conversations.

  1. 01Research
  2. 02Content
  3. 03Community

Research, useful content and consistent participation — a practical route to product discovery in the communities that matter.

Results reported from past team engagements, using each project’s own measurement scope and period. Clients anonymized.

Discuss a similar project

Anatomy of a citable page

What makes a page worth quoting.

No one controls which sources an AI answer uses. We can make your page the clearest, best-supported answer to the question. These are the seven parts we check on every brief.

  1. Use the full 12-point page checklist

Choose your starting point

Understand the gaps, then act on the priorities.

Begin with an evidence-led audit when the problem is unclear. Choose ongoing GEO work when your team is ready to improve content, business information and website foundations.

A — WHEN THE PROBLEM IS UNCLEAR

AI visibility audit

Define the buyer-question sample, review answers and cited sources, inspect the relevant pages and receive a prioritized action record.

Explore the audit
B — WHEN YOU ARE READY TO BUILD

Ongoing GEO services

Turn agreed questions and evidence into useful pages, community work, technical recommendations and a transparent review rhythm.

Explore GEO services
THE MONTHLY ENGINE

Ninety pieces of work a month, all pointed at the same questions.

Ongoing GEO delivery, every month, once the first month of research, diagnosis and pilot work is complete. That first month is scoped separately.

30

topic groups

Buyer questions clustered by intent, each assigned to a destination page and the evidence it needs.

30

articles

Briefed, written and fact-checked against approved product information before your team publishes.

20

Reddit comments

Useful contributions to relevant threads, written to help the reader rather than to advertise.

10

YouTube publications

Short videos prepared around the same priority questions, so the answer exists in more than one format.

  • + Weekly working conversation
  • + Written monthly review
  • + Repeated AI visibility checks
See the full GEO scope

Inside a GEO engagement

Turn visibility gaps into a GEO plan.

Explore the research, recommendations, and content plans that turn buyer questions into practical next steps.

Sample deliverables

Illustrative examples, not client results.

AI search opportunity review

A practical starting point for understanding how your business can become a useful source in AI answers.

An opportunity map with clear recommendations

  1. Buyer questions

    Map the questions people ask when researching your category.

    Prioritized question set

  2. Answer coverage

    Review how clearly existing pages answer those questions.

    Page-level recommendations

  3. Brand evidence

    Check claims, author information, and supporting references.

    Evidence and source checklist

  4. Ongoing review

    Define a consistent prompt set to examine answers over time.

    Repeatable review framework

A closer look at the work

Different businesses. Specific questions.

Explore examples & research

See how Semanta could structure a brief for SaaS, apps and commerce. This illustrative engagement describes proposed work for an assumed scenario. It is not a completed client engagement and reports no measured results.

B2B SaaS

A question that shapes the brief

Which approval tools connect to our existing CRM without custom development?

Illustrative engagement

Help a SaaS buyer build a confident shortlist.

From comparison questions to a qualified demo.

Proposed scenario. No completed client engagement or measured results.

Explore the brief

See the working rhythm behind these proposed engagements.

Explore the 90-day program

Our process · first 90 days

A clear path from insight to action.

One shared plan, practical priorities, and work you can see. Each stage has an owner, a review point and a defined handoff.

  1. 01

    Understand your buyers

    Research your market, product, and real customer questions. Build a prioritized question set around the decisions that matter to your buyers.

    Question-to-page map
  2. 02

    Find the gaps

    Establish an AI visibility baseline, study relevant competitors and cited sources, and review the technical foundations of your website.

    Baseline report · technical priorities
  3. 03

    Build what matters

    Create articles and community contributions, prepare YouTube publishing, and give your team clear website recommendations within an agreed delivery plan.

    Reviewed content · release register
  4. 04

    Measure and improve

    Stay aligned through weekly conversations and a written monthly review. Revisit AI visibility, published work, and the next content priorities.

    Answer-and-source log · next priorities

INDICATIVE SCHEDULE IN WEEKS. FINAL SCOPE AND DELIVERY DATES ARE AGREED BEFORE KICKOFF.

The people behind the work

Meet the people you’ll talk to.

Yiwei builds GoGlobal and Volumn. Devy focuses on overseas GEO and SEO. Bring your product, your market, and your questions to a direct conversation with the team.

Explore our product work and research, then decide where we can help your business.

Meet the team

Why work with us

Research first.
Hands on, throughout.

A practical growth partner for brands building visibility across search, AI answers, and communities.

Questions from real demand.

Your market, product, and customer questions shape the research. Every content priority starts with a buying decision.

Our research approach

A strong SEO foundation.

Crawlability, site structure, and useful content sit alongside a focused plan for AI answers and their sources.

See our SEO services

A direct line to the team.

Work directly with Yiwei and Devy, the team introduced on our About page. Semanta combines buyer research, content delivery, and review in an agreed plan. Weekly working conversations keep priorities clear, while a written monthly report records completed work, AI answer observations, and the next actions for your team.

Meet the people

Insights

Ideas for your next move.

Practical notes on search, AI discovery, and websites that start better conversations.

Questions

Before we talk.

What is GEO, and how is it different from SEO?

Generative engine optimization (GEO) helps AI-powered search understand your business, expertise, and answers to buyer questions. Search engine optimization (SEO) helps search engines discover and understand your pages. Semanta plans both around useful content, accessible pages, clear business information, and evidence. Actual mentions, citations, and website visits are measured separately.

Can we start with GEO only?

Yes. Semanta can scope an engagement around AI search visibility and content. The initial review also checks indexing, crawler access, and relevant SEO foundations, because these can affect whether your pages are available as sources. Your proposal identifies the work, who implements website changes, and how progress will be reviewed.

What does an engagement include?

Semanta’s GEO engagement starts with buyer research, an AI visibility baseline, and analysis of 3–5 relevant competitors. The ongoing monthly plan includes 30 topic groups, 30 articles, 20 Reddit comments, 10 YouTube publications, and written reporting. First-month research and pilot work are scoped separately. Your team approves product claims, publishes site content, and implements website changes.

How much does it cost?

Semanta prices each engagement according to the website, target markets, research, content, and implementation scope. Send your website, priority markets, buyer questions, and goals to request a tailored proposal. The written proposal confirms fees and responsibilities before work begins. An initial inquiry does not commit you to a paid project.

Do you guarantee rankings or AI mentions?

No. Semanta does not guarantee search rankings, AI mentions, citations, or commercial results. Search engines and AI systems determine their own answers and sources. We commit to the agreed delivery scope, transparent work, and reporting that records the question sample, platforms, dates, and observed results separately from assumptions.

Your next conversation starts here.

Tell us about your business, your buyers, and what you want to change. Let’s find the right place to start.

  • GEO strategy
  • SEO foundations
  • Useful content