Published research helps us decide what to measure. These findings are industry context; visibility, website visits, and inquiries still need to be tracked separately for your business.
CLICK RATE ON TRADITIONAL RESULTS
8% vs 15%
Clicks on traditional search results
With AI summary8%
Without15%
In Pew Research Center’s March 2025 U.S. browsing panel, visits with a Google AI summary led to a traditional-result click 8% of the time, compared with 15% without one.
900 U.S. adults; 68,879 unique Google searches. Observational findings, not a forecast for your site.
The two overlap more than they differ: both depend on pages that can be crawled, understood and trusted. GEO adds a new question — when an assistant answers your buyer, does it know you, and does it cite you?
Where buyers see you
SEORanked links on a search results page.GEOInside answers from ChatGPT, Perplexity, Gemini, Google AI Overviews and similar tools.
What success looks like
SEOA ranking position, an impression and a click.GEOYour brand mentioned, described accurately, and your page cited as a source.
What the system reads
SEOYour pages, internal links, backlinks and technical signals.GEOYour pages plus what others say: reviews, comparisons, forums, Reddit threads and videos.
Content that helps
SEOPages matched to a keyword and its search intent.GEODirect answers to specific buyer questions, with evidence, named experts and clear product facts.
How we measure it
SEOIndexing, rankings, impressions and organic sessions.GEOMentions and citations across a fixed question sample — tool, market and date recorded — plus AI referral sessions.
Shared foundation
Crawlable pages, a clear site structure and accurate business information.
How SEO and GEO compare
Dimension
SEO
GEO
Where buyers see you
Ranked links on a search results page.
Inside answers from ChatGPT, Perplexity, Gemini, Google AI Overviews and similar tools.
What success looks like
A ranking position, an impression and a click.
Your brand mentioned, described accurately, and your page cited as a source.
What the system reads
Your pages, internal links, backlinks and technical signals.
Your pages plus what others say: reviews, comparisons, forums, Reddit threads and videos.
Content that helps
Pages matched to a keyword and its search intent.
Direct answers to specific buyer questions, with evidence, named experts and clear product facts.
How we measure it
Indexing, rankings, impressions and organic sessions.
Mentions and citations across a fixed question sample — tool, market and date recorded — plus AI referral sessions.
Shared foundation
Crawlable pages, a clear site structure and accurate business information.Semanta plans both around the same foundation.
Our team’s GEO experience across manufacturing, consumer goods and home products. Each project used its own measurement scope and period, so we show how to read every figure.
All results on one scale · starting point = 1×
AI clicks · Consumer goods2.03×
AI impressions · Machinery3×
Overall conversions · Consumer goods4.01×
Monthly GEO inquiries · Machinery6×
AI citations · YES Rentals6.79×
Cited pages · YES Rentals7.62×
Brand mentions · YES Rentals7.92×
Each value is the reported end figure divided by its own starting figure. Projects use different measures and periods, so the scale compares growth, not absolute size.
YES Rentals · On-site SEO + AI visibility
Search foundations. A clearer AI footprint.
On-site SEO for a New Zealand car rental business, documented alongside dated snapshots of its presence in AI search.
Snapshot counts, not monthly totals. They don’t measure recommendation rate, visits or inquiries. The source doesn’t identify the tool, platforms or question set, or show that SEO alone caused the change.
The website had few useful content assets. Buyers could only access much of the product and capability information after contacting the team.
The work
Bring that information onto crawlable pages, so buyers and AI systems can find and understand the manufacturer’s capabilities earlier in the research process.
How to read the results
Project-reported monthly inquiry endpoints over three months. Inquiries were tracked separately from AI impressions; the figures do not establish closed revenue or the contribution of any single tactic.
B2C · US home & renovation · 12 months
Showing up in the questions that precede a purchase.
Each square is one in a hundred commercial prompt clusters (200+ tracked).
Starting point~2%
After 12 months47%
Project details & measurement
The starting point
Product details were embedded in images, shipping and returns were unclear, and the site had few backlinks.
The work
Make product information readable and specific, clarify shipping and return policies, and strengthen the site’s backlink profile.
How to read the results
Project-reported visibility across more than 200 commercial prompt clusters, from the starting point to month 12. The full sampling method was not supplied. Visibility is distinct from recommendation rate, traffic and sales.
Company facts conflicted and structured data was missing.
100%
During
Three fixes
Crawler access, brand facts and structured data.
3
After · November
Overall conversions
AI clicks reached 203% of June.
401%
Project details & measurement
The starting point
AI crawler access was restricted, company information conflicted across the site, and structured data was missing.
The work
Open access for AI crawlers, reconcile brand information and add structured data so AI systems can read a consistent description of the business.
How to read the results
June is indexed to 100%; November reached 203% for AI clicks and 401% for overall conversion counts. Conversions cover the wider business, not an AI-only conversion rate. The reporting year and absolute counts were not supplied.
6
Looki · Reddit beta recruitment
Finding the people who want to try it.
reported beta sign-ups per Reddit post. Scenario-led Reddit posts connected wearable use cases with an invitation to try the product and share feedback.
Reported result from this campaign — not a forecast for other projects.
SpeakON · Reddit marketing
A product story, in the right conversations.
01Research
02Content
03Community
Research, useful content and consistent participation — a practical route to product discovery in the communities that matter.
Results reported from past team engagements, using each project’s own measurement scope and period. Clients anonymized.
No one controls which sources an AI answer uses. We can make your page the clearest, best-supported answer to the question. These are the seven parts we check on every brief.
Short answer: compare how each partner researches buyer questions, what it delivers each month, and how it reports mentions and citations separately from traffic.
Begin with an evidence-led audit when the problem is unclear. Choose ongoing GEO work when your team is ready to improve content, business information and website foundations.
A — WHEN THE PROBLEM IS UNCLEAR
AI visibility audit
Define the buyer-question sample, review answers and cited sources, inspect the relevant pages and receive a prioritized action record.
See how Semanta could structure a brief for SaaS, apps and commerce. This illustrative engagement describes proposed work for an assumed scenario. It is not a completed client engagement and reports no measured results.
B2B SaaS
01
A question that shapes the brief
Which approval tools connect to our existing CRM without custom development?
Research your market, product, and real customer questions. Build a prioritized question set around the decisions that matter to your buyers.
Question-to-page map
02
Find the gaps
Establish an AI visibility baseline, study relevant competitors and cited sources, and review the technical foundations of your website.
Baseline report · technical priorities
03
Build what matters
Create articles and community contributions, prepare YouTube publishing, and give your team clear website recommendations within an agreed delivery plan.
Reviewed content · release register
04
Measure and improve
Stay aligned through weekly conversations and a written monthly review. Revisit AI visibility, published work, and the next content priorities.
Answer-and-source log · next priorities
INDICATIVE SCHEDULE IN WEEKS. FINAL SCOPE AND DELIVERY DATES ARE AGREED BEFORE KICKOFF.
The people behind the work
Meet the people you’ll talk to.
Yiwei builds GoGlobal and Volumn. Devy focuses on overseas GEO and SEO. Bring your product, your market, and your questions to a direct conversation with the team.
Explore our product work and research, then decide where we can help your business.
Work directly with Yiwei and Devy, the team introduced on our About page. Semanta combines buyer research, content delivery, and review in an agreed plan. Weekly working conversations keep priorities clear, while a written monthly report records completed work, AI answer observations, and the next actions for your team.
Choose a new DTC brand’s first discovery investment. Compare Sementa product content, Yotpo review collection and Reboot digital PR by the evidence available.
Compare GEO services for DTC fashion brands. Evaluate shopping questions, product evidence, catalogue work, external content and the partner your team needs.
Generative engine optimization (GEO) helps AI-powered search understand your business, expertise, and answers to buyer questions. Search engine optimization (SEO) helps search engines discover and understand your pages. Semanta plans both around useful content, accessible pages, clear business information, and evidence. Actual mentions, citations, and website visits are measured separately.
Can we start with GEO only?
Yes. Semanta can scope an engagement around AI search visibility and content. The initial review also checks indexing, crawler access, and relevant SEO foundations, because these can affect whether your pages are available as sources. Your proposal identifies the work, who implements website changes, and how progress will be reviewed.
What does an engagement include?
Semanta’s GEO engagement starts with buyer research, an AI visibility baseline, and analysis of 3–5 relevant competitors. The ongoing monthly plan includes 30 topic groups, 30 articles, 20 Reddit comments, 10 YouTube publications, and written reporting. First-month research and pilot work are scoped separately. Your team approves product claims, publishes site content, and implements website changes.
How much does it cost?
Semanta prices each engagement according to the website, target markets, research, content, and implementation scope. Send your website, priority markets, buyer questions, and goals to request a tailored proposal. The written proposal confirms fees and responsibilities before work begins. An initial inquiry does not commit you to a paid project.
Do you guarantee rankings or AI mentions?
No. Semanta does not guarantee search rankings, AI mentions, citations, or commercial results. Search engines and AI systems determine their own answers and sources. We commit to the agreed delivery scope, transparent work, and reporting that records the question sample, platforms, dates, and observed results separately from assumptions.
Your next conversation starts here.
Tell us about your business, your buyers, and what you want to change. Let’s find the right place to start.